Serrano Mobile Products
Mobile Messaging
Mobile messaging is transforming the way businesses interact with their customers and is an essential pillar of a successful digital marketing strategy. With over 5.3 billion mobile subscribers worldwide, mobile campaigns represent enormous potential for both business and consumer marketers to engage customers and attract new business.
Serrano Mobile's advanced SMS messaging management solution enables you to plan, develop, execute and measure effective marketing, sales and customer readiness strategies over SMS allowing you to interact with and influence customers making decisions on the go.
GO
Targeted Mobile Offers
Mobile and other connected devices are changing the way companies manage their customer relationships. With retail trends like "show-rooming" becoming the norm among tech-savvy consumers, the need to get the right offer in front of customers at the right time has never been more critical.
Serrano Mobile's offer manager allows brands to create and manage a carousel of valuable offers for use on mobile optimized sites. Unique offers can be targeted based on user history, customer profiles, demographic data, and location information to provide brands with the ability to serve relevant offers to the customers who need them most.
GO
Cross-Channel Metrics & Reporting
Designing, developing and executing an effective marketing program is only half the battle. Measuring the effectiveness and ROI of these strategies and tactics is critical. With point-solutions it can be challenging and costly.
Underlying the entire Serrano Platform is a robust reporting engine that gives brands the power to gather the full range of campaign metrics. View the data from each of your individual campaigns or as an aggregate, with the most valuable campaign insights at your fingertips.
GO
Mobile Optimized Websites
Mobile is fast becoming a mainstream communication tool for organizations that wish to engage with target audiences online. Mobile optimized websites ensure that any customer that visits your site has a great experience and one that is optimized for their smartphone, feature phone, or tablet. With twice as many mobile devices as personal computers, mobile optimized websites enable on-the-go people to easily access information anytime and anywhere.
The Serrano Mobile site designer enables companies to leverage the reach, communication and advertising opportunities only mobile can offer. With built-in support for HTML5, QR-code generation and management, and social media integration, brand marketers have the ability to quickly and easily create mobile websites and microsites that deliver a great mobile experience. Our design templates and modules enable rapid site creation and our âno coding or scriptingâ approach makes it simple and easy.
GO